Prowein March 2013 - Dusseldorf, Germany
Last year we decided that in 2013 we were going to have a stand at Prowein for our educational brand Spanish Steps. The brand is designed to take you on a vinous journey through some of Spains lesser known regions, in this vision inparticular the wines in the range come from 5 areas within Castilla Y leon. The 5 DO's are; Rueda, Bierzo, Arribes, Toro and Ribera del Duero.
So we decided to take the plunge at Prowein purely because we wanted to reach out to an international target market, mainly to larger multiples and retailers who could promote this exciting brand. Here are some photos and a running commentary of our trip.
So living in Essex we decided to take the exciting route over to the show by getting the overnight Stena Line ferry from Harwich to the Hook of Holland. We were transporting the wine ourselves so it made sense. The crossing was enjoyable apart from the horrendous winds and humongous waves which tossed you around your cabin from midnight until 5am when we had to get up :/
We woke feeling fresh as a daisy...... our departure from the ferry was quick and efficient in true Dutch style and we set off to set up at Prowein Dusseldorf. After navigating the system of deliveries and set up we had the stand complete and looking fantastic, not bad for our first attempt. The show was good and very enjoyable, we had lots of appointments booked on the stand which was great because the general footfall was not huge in our part of the Spain hall. We made some new contacts so we are pleased overall with the show.
In the evenings we managed to drink our bodyweight in local beer, in the local brewery's. They are simply the 'place to go' so it would be rude not to! Always bumping into familiar faces we enjoyed beers and food with many friends from accross the globe. It really does bring everyone closer together, friends united in a foreign land. If you have ever been to a brewery in Dusseldorf you will know how it is, hustling, bustling and busy, beers are plonked down on you table by uber efficient waiters who know when you are thirsty and they mark your tab on your beermat.
Below are some photos taken at our favourite brewery Schlussel...